OPI’s newest colors will be out soon so it’s time for you to hear what they have in store!!!
Unleash Your Inner Beauty Queen!
OPI Launches Limited Edition Miss Universe Lacquers
Pageant-pretty nail lacquers in the new Miss Universe by OPI promotion give fingers and toes added glitz and glamour. Featuring four shades packed with shimmer and sparkle, these limited edition colors capture the energy of the 2011 MISS UNIVERSE® competition, to be held September 12, 2011, in São Paulo, Brazil.
“Miss Universe is the most popular and publicized beauty pageant in the world,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “We are excited to partner with the Miss Universe Organization, whose contestants provided so much inspiration for rich, high-fashion color.”
With shades ranging from berry and golden pink to electric blue and glittery silver, Miss Universe by OPI provides high-shine lacquers, including:
Congeniality is My Middle Name
And berry-wine shimmer is what I do best!
It’s MY Year
It’s about time for this champagne-rose to shine!
An itsy bitsy teenie weenie vibrant shiny-blue bikini.
Crown Me Already!
A sassy silver sparkle that knows what it’s worth.
The Miss Universe Organization named OPI its official nail care sponsor this June. Additionally, Weiss-Fischmann will be a judge for the 2011 Miss USA® pageant, a precursor to the Miss Universe competition.
Miss Universe by OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited-edition promotion will be available beginning August 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
ABOUT MISS UNIVERSE:
The Miss Universe Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. The organization is dedicated to partnering with charities around the world, and to increasing HIV/AIDS awareness by focusing on women’s health and reproductive issues. For more information, visit: www.missuniverse.com or follow Miss Universe on Facebook or Twitter @TheRealMissU.
OPI Launches Sizzling Shades with Serena Williams’ Glam Slam! Series in Anticipation of Upcoming New York Tournament
OPI and tennis superstar Serena Williams announce the two final lacquers in the 2011 Glam Slam! promotion, timed in conjunction with the upcoming New York tournament. Glam Slam! U.S. features a duo-pack with two high-shine shades: shimmering red, Love is a Racket, and glittering bronze, Pros & Bronze.
“OPI and Serena return to our home country for the final launch with two bright, feminine lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Packed with red and gold micas for intense luster, the Glam Slam! series finishes with two classic, glamorous colors.”
“Whether worn alone or with Pros & Bronze layered over Love is a Racket for a golden glow, these two shades have rich hues that are perfect for transitioning from summer to fall,” adds Williams.
Serena Williams has received the World Number One in singles ranking by the Women’s Tennis Association on five separate occasions, along with being listed as sixth on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.
New shades in the Glam Slam! promotion are introduced to coincide with each of the four major tournaments, including the upcoming New York tournament in August 2011. As with all OPI Nail Lacquers, Glam Slam! shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.
Glam Slam! U.S. will be available beginning August 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail for each duo-pack.